We had the privilege of collaborating with Caspiansea.ro, a well-established brand in Romania, selling footwear online since 1993. With decades of experience in the footwear industry, the company had built a strong offline presence and loyal customer base. Our challenge was to help them modernize their online store, improve the user experience, and implement effective promotional strategies to stay competitive in the ever-evolving e-commerce landscape.
Over the course of several months, we worked closely with the client to refresh their website’s design and functionality. One of the main challenges was ensuring the platform could handle a high volume of product listings and customer traffic while providing a smooth shopping experience across both desktop and mobile devices. Our team integrated new features, improved navigation, and enhanced product filtering to make shopping more intuitive for customers.
We also focused heavily on creating and implementing promotional campaigns to boost sales. By leveraging targeted digital marketing strategies on platforms like Facebook, Instagram, and Google, we helped increase brand awareness and attract new customers. Additionally, we optimized the site for seasonal sales and special promotions, allowing Caspiansea.ro to effectively engage with their audience during key shopping periods.
The new site saw an increase in conversion rates and customer retention. Moreover, we helped implement a robust review and feedback system, allowing customers to leave ratings and share their experiences with the products, further enhancing trust and driving new sales.
